About Us

About SES Creative

Bringing creativity, confidence and curiosity to Aussie kids.

For more than 50 years, SES Creative has inspired children around the world to imagine, explore and create. What began as a family business in 1972 is now a global brand with more than 350 products, and over 100 new releases every year. Today, SES Creative is trusted by families in more than 75 countries, and we’re proud to bring our play philosophy to Australia.

Designed for creativity. Built for Aussie families.

Australian parents look for products that are safe, durable and meaningful, and that’s exactly what makes SES Creative different. Every product is invented, designed and developed in-house at our headquarters in Enschede (The Netherlands). With our own factory and dedicated testing laboratory, we maintain full control over quality and safety from start to finish.

All SES Creative products meet the strict EU Toy Safety Directive (EN-71) and are safe, non-toxic, washable, easy to clean, gluten-free, hypoallergenic, animal-friendly, and come with clear, easy-to-follow instructions. This ensures parents can feel confident while kids enjoy hours of creative play — indoors, outdoors, or on the go.

Our Core Values

Fun. Safety. Development.
These values shape every product we make and align perfectly with what Australian families value most.

Fun

Our toys help children achieve great results easily, making them feel proud, motivated and excited to share what they’ve created.

Safety

Safety is non-negotiable. With in-house manufacturing, rigorous lab testing and total control of materials, SES Creative meets the highest global standards.

Development

Creative play supports essential early learning. By encouraging imagination, expression and motor skills, our products help Aussie kids grow through hands-on, meaningful experiences.

Our Commitment to Sustainability

At SES Creative, sustainability isn’t an add-on; it’s part of everything we do. We believe creative play should contribute to a better future, which is why we design and produce our products with care for both children and the planet.

We prioritise:

  • Safe, non-toxic and responsibly sourced materials
  • Reduced plastic use and recycled or bio-based alternatives wherever possible
  • Eco-conscious packaging, including high levels of recycled cardboard
  • Efficient, responsible production, with ongoing improvements to reduce waste and energy use
  • Long-lasting products designed to be used, loved and passed on

We continuously invest in better materials, smarter processes and sustainable innovation to minimise our footprint while maximising creativity and development for kids.

To learn more about SES Creative’s global sustainability initiatives, visit:
ses-creative.com/en/sustainability